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Reach more donors online with Google Ad Grants

Reach more donors online with Google Ad Grants

Looking to reach more donors and raise awareness for your nonprofit organization? Look no further than Google Ad Grants. With $10,000 USD in Google Ads credits each month, Ad Grants provides an incredible opportunity for nonprofits to harness the power of online advertising. By creating text ads that display on Google Search when people search for keywords relevant to your cause, you can drive website traffic, track your marketing efforts, and ensure that those who need your help can easily find your organization. In this article, we will explore how Google Ad Grants works and highlight the success stories of nonprofits that have utilized this invaluable resource. Get ready to take your nonprofit to new heights with Google Ad Grants!

Reach more donors online with Google Ad Grants

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Welcome to our article on Google Ad Grants! In this comprehensive guide, we will explore how Google Ad Grants can help nonprofits reach more donors online and raise awareness for their cause. With $10,000 USD of in-kind advertising every month for text ads, Ad Grants provides an incredible opportunity for nonprofits to attract donors and recruit volunteers through advertising on Google Search.

What is Google Ad Grants?

Overview of Google Ad Grants

Google Ad Grants is a program that offers nonprofits $10,000 USD of in-kind advertising every month. The program aims to help nonprofits raise awareness, attract donors, and recruit volunteers through text-based ads that can appear on Google Search.

Benefits of Google Ad Grants

The benefits of participating in Google Ad Grants are numerous. Nonprofits can leverage this program to increase their online visibility, drive website traffic, and reach the people who need their help the most. Additionally, Ad Grants can be combined with Google Analytics to measure and understand the effectiveness of marketing efforts.

How Google Ad Grants works

Monthly advertising allowance

Through Google Ad Grants, nonprofits receive a monthly advertising allowance of $10,000 USD. This allowance can be used to create text-based ads that will be displayed on Google Search.

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Creating text-based ads

To make the most out of Ad Grants, nonprofits need to create effective text-based ads. These ads should be relevant to the nonprofit’s mission and incorporate relevant keywords. By optimizing their ads, nonprofits can increase their chances of reaching the right audience and generating meaningful results.

Tools for effective campaigns

Google Ad Grants provides nonprofits with a range of tools to help them create and manage effective advertising campaigns. These tools include keyword research tools, ad creation tools, and performance tracking tools. By using these resources, nonprofits can optimize their campaigns and achieve their marketing goals.

Displaying ads on Google Search

One of the key features of Google Ad Grants is the ability to display ads on Google Search. This means that when people search for keywords relevant to a nonprofit, its ads have the potential to appear in the search results. This visibility can significantly increase the nonprofit’s exposure and attract more donors and supporters.

Case Studies

Google Ad Grants has been instrumental in the success of numerous nonprofit organizations. Let’s take a look at a few case studies:

Direct Relief

Direct Relief is a nonprofit organization that is using Google tools, including Ad Grants, to reach more supporters and remove barriers to giving. By leveraging Google’s advertising platform, Direct Relief has been able to visualize its impact and attract more donors to its cause.


Kiva, a nonprofit organization focused on providing microloans to entrepreneurs in need, has utilized YouTube as a platform to activate its community. By encouraging fellows, volunteers, and users to share their stories through YouTube, Kiva has been able to amplify its message and attract more supporters.

Fundación Todo Mejora

Fundación Todo Mejora, an organization dedicated to helping LGBT youth in Chile, has successfully utilized Google Ad Grants to intervene during moments of crisis. By making their resources accessible through Google Search, Fundación Todo Mejora has been able to reach more youth in need and offer them the support they require.

View More Stories

These are just a few examples of the many success stories that have emerged from the use of Google Ad Grants. Nonprofits of all sizes and in various sectors have benefited from the program and have been able to make a significant impact in their communities.

Reach more donors online with Google Ad Grants

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Other tools to help reach more donors online

In addition to Google Ad Grants, there are other products offered through Google for Nonprofits that can help nonprofits raise awareness and fundraise. Two notable tools are:

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Products offered through Google for Nonprofits

Apart from Ad Grants, Google for Nonprofits offers a range of other products that can assist nonprofits in their marketing efforts. These products include Google Workspace for Nonprofits, YouTube Nonprofit Program, and Google Earth and Maps. By utilizing these tools in conjunction with Ad Grants, nonprofits can maximize their online presence and effectively reach their target audience.

YouTube Nonprofit Program

The YouTube Nonprofit Program is specifically designed to help nonprofits leverage the power of video to engage and attract supporters. Through this program, nonprofits can access additional features and resources on YouTube to create compelling content and reach a wider audience.

Activating Google Ad Grants

Requesting a Google for Nonprofits account

To activate Google Ad Grants, nonprofits need to request a Google for Nonprofits account. Once the eligibility of the organization is verified, it will gain access to the suite of Google products that best suit its needs, including Ad Grants.

Eligibility requirements

To be eligible for Google Ad Grants, nonprofits must meet certain requirements. These requirements include holding a valid charity status, having a functioning website with relevant content, and agreeing to Google’s non-discrimination policy. By meeting these criteria, nonprofits can unlock the potential of Ad Grants and start reaching more donors online.

Reach more donors online with Google Ad Grants

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Resources and Support


For nonprofits seeking more information and guidance on Google Ad Grants, there are frequently asked questions (FAQs) available. These FAQs cover a wide range of topics, including eligibility, account setup, ad policies, and reporting. By referring to these resources, nonprofits can find answers to their queries and make the most out of the Ad Grants program.

Additional resources

In addition to FAQs, there are various additional resources available to nonprofits participating in Google Ad Grants. These resources include how-to guides, tips and tutorials, and success stories. By exploring these resources, nonprofits can gain valuable insights and learn best practices to enhance their online marketing efforts.

Other Google Programs

Google offers a range of other programs that cater to different sectors and causes. Some notable programs include:


Google.org is Google’s philanthropic arm, dedicated to leveraging technology to address global challenges. Through partnerships, innovation, and funding, Google.org supports nonprofits and organizations working towards making a positive impact in the world.

Google for Education

Google for Education is a program that aims to enhance the learning experience for students and educators through the use of technology. The program offers a range of tools, resources, and professional development opportunities to support effective learning environments.

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Cultural Institute

Google Cultural Institute is a platform that brings together high-resolution images, videos, and virtual exhibits from cultural institutions around the world. This platform provides an immersive and educational experience for users to explore and learn about various aspects of culture.

Google Sustainability

Google Sustainability focuses on sustainability initiatives within the company and beyond. This includes efforts to reduce environmental impact, support renewable energy, and empower individuals and organizations to take action towards a sustainable future.

Google Politics and Elections

Google Politics and Elections provides tools and resources to increase transparency and engagement in the political process. From voter information to campaign ads and election trends, this program aims to empower citizens and promote informed decision-making.


Jigsaw is a technology incubator within Google that focuses on solving complex global challenges using technology and innovation. Through projects such as combating online censorship and protecting against cyber attacks, Jigsaw aims to create a safer and more accessible digital space.

Google Fiber Community Impact

Google Fiber Community Impact is a program that aims to bridge the digital divide and empower underserved communities through high-speed internet access. By providing affordable and reliable internet connection, Google Fiber helps communities thrive and access educational, economic, and social opportunities.

Reach more donors online with Google Ad Grants

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Other Google Products

In addition to the various programs and initiatives, Google offers a wide range of products that can benefit individuals and organizations. Some notable products include:

Google Analytics

Google Analytics is a powerful tool that provides valuable insights into website traffic, user behavior, and marketing effectiveness. By leveraging Google Analytics, nonprofits can better understand their audience and make data-driven decisions to improve their online presence.


Chromebooks are lightweight, affordable laptops that run on Google Chrome OS. These devices are designed for productivity and collaboration and can be excellent tools for nonprofits looking to enhance their workflow and access cloud-based applications.

Google Business Solutions

Google Business Solutions offers a suite of tools and services to help businesses and organizations grow and succeed. From G Suite to Google My Business, these solutions provide powerful tools for communication, productivity, and online visibility.

Google Translate

Google Translate is a widely-used translation service that allows users to translate text, documents, and websites into different languages. Nonprofits can utilize Google Translate to make their content accessible to a global audience and reach a wider range of supporters.

Google Cardboard

Google Cardboard is a virtual reality (VR) platform that provides an affordable way to experience immersive virtual reality content. Nonprofits can leverage Google Cardboard to create impactful and engaging experiences that showcase their mission and impact.


Google Ad Grants is a game-changer for nonprofits looking to reach more donors online. Through this program, nonprofits can access $10,000 USD of in-kind advertising every month to create text-based ads and drive website traffic. With the additional tools and resources offered by Google for Nonprofits, nonprofits can optimize their online presence and effectively engage with their target audience. By taking advantage of Google Ad Grants, nonprofits can make a significant impact in their communities and achieve their goals of raising awareness, attracting donors, and recruiting volunteers.

Reach more donors online with Google Ad Grants

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